I was definitely impressed. It's not purple purple; it's more of a muted deeper plum color. Which is great for not having crazy eyes. BADGal Plum gives you the long, thick lashes of the regular BADGal lash, but does it in a more understated manner. The plum isn't as in your face as the black, which I quite enjoy for a daytime look. This product would look best on a hazel or blue eye, but my brown eyes are enjoying it plenty.
Benefit, $19